Thursday, September 16, 2010
Clearly, the Columbus Blue Jackets appreciate that they have to take some extraordinary steps to demonstrate appreciation for their season ticket holder base. They've dressed up the actual packaging significantly, but this might be perhaps the best idea yet:
Any intro to marketing class would suggest that the best way to sell your product is to make a personal connection. It's great to see the CBJ captain (and I've heard other players are doing this, too) stepping out in such a gracious way. The simple "Thank you for your support" goes a long, long way.