Thursday, September 16, 2010

Old-fashioned marketing

Clearly, the Columbus Blue Jackets appreciate that they have to take some extraordinary steps to demonstrate appreciation for their season ticket holder base.  They've dressed up the actual packaging significantly, but this might be perhaps the best idea yet:



Any intro to marketing class would suggest that the best way to sell your product is to make a personal connection.  It's great to see the CBJ captain (and I've heard other players are doing this, too) stepping out  in such a gracious way.  The simple "Thank you for your support" goes a long, long way.

2 comments:

  1. It -is- a great idea, but they're a little behind the curve here. Pittsburgh, Ottawa, Washington, and a few other teams have been doing the same thing for the last few years.

    Good to see them getting on the trend, though.

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  2. I hoped they would deliver mine after I talked about it with Sharrock at Cannonfest.

    Regardless, I'm glad they adopted the idea finally.

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