Monday, March 14, 2011

My email from the CBJ ticket office

I just received my "Hey, haven't you renewed your ticket package yet?" email from the Columbus Blue Jackets.  It had some interesting tidbits, so I thought I'd share.  Read along, and note that I've removed names and phone numbers to protect the somewhat innocent while also adding my thoughts and comments in red.

March 14, 2011

We hope that you are enjoying the 2010-11 National Hockey League season. This year's Western Conference race is extremely competitive and the standings seem to change on a daily basis. There is no question that the remaining weeks of the regular season will be very exciting for hockey fans.  (Yet no mention of the playoffs.)

As we approach the final weeks of the regular season, we wanted to provide you with information regarding the renewal of your Six Game Pack for next season and Stanley Cup Playoff tickets for all games that may take place at Nationwide Arena this season. (THERE'S the playoff ticket mention.)

Renew your 2011-12 season Six Game Pack by March 31st and you will receive the following benefits:
  • ABSOLUTE LOWEST PRICES – Act now and lock in the absolute lowest prices that will be offered on Six Game Packs for the 2011-12 season. Click here for details.
  • FLEXIBILITY – you choose the games you want with the Six Game "Flex Plan". The Flex Plan includes Opening Night, and your choice of two Premium Games such as Detroit and Chicago and three additional regular season games. (OK, now this is cool.  There were four pre-selected six game packs from which to choose for this season, and I really like the idea of additional flexibility.)
  • FREE AUTOGRAPHED PUCK - Renew now and you’ll receive an autographed puck for each Six Game Pack you purchase. Choose from Rick Nash, R.J. Umberger, Steve Mason, Antoine Vermette, Derick Brassard or Jakub Voracek (Pucks are nice.  Pucks signed by those guys are better.  Didn't get anything like it last year.)
  • EXCLUSIVE EVENT AT NATIONWIDE ARENA – Renew your Six Game Pack for next season now and join us for an exclusive event at Nationwide Arena on Saturday, April 2. Enjoy skating on the Nationwide Arena ice, a tour of the Blue Jackets locker room hosted by a Jackets coach and more. (Another new spiff for the bottom-level ticket package owner.  Much appreciated.)
With regards to purchasing tickets for any Stanley Cup Playoff games that may take place at Nationwide Arena this season, you will receive priority access to tickets prior to them going on sale to the general public. Once the Blue Jackets secure a spot in the Stanley Cup Playoffs you will receive an email from us providing you the opportunity to purchase playoff tickets following the pre-sale for our Full Season, Half Season and Quarter Season plan holders.  (Did I hear Jim Mora?)

We would also encourage you to consider upgrading your Six Game Pack to a Full Season, Half Season or Quarter Season Plan for next season. (Here's the up-sell... good for them for trying.  I'm actually considering jumping up a package or two.) As a Quarter Season Plan Holder, you receive 11 great games plus a number of valuable benefits including:
  • Significant Savings vs. Single Game Prices – save up to $473 per seat as compared to single game prices. Click here to see a complete breakdown of the Quarter Season Plan prices and savings.
  • Lock-In 2010-11 Prices - reserve your Quarter Season Plan by Monday, March 28 and you can purchase a Quarter Season Plan at the 2010-11 season price. This represents an additional savings of up to $154 per seat as compared to the 2011-12 season pricing which goes into effect on March 29. (WHOA.  "Lock in 2010-2011 prices"?  As in ticket prices are rising for next season?  Is this just on packages, or on single game tickets, too?  How did I miss this?)
  • Preferred Playoff Prices – reserve a Quarter Season Plan for next season now and enjoy the special discounted playoff prices offered to our Quarter Season plan holders and save up to $139 per seat as compared to single game prices. Click here for Quarter Season Plan playoff pricing (Hey - we can dream....right?)
  • Flexibility – you can choose from four pre-set packages or, new for 2011-12, create your own Quarter Season "Flex Plan" which includes Opening Night, and your choice of three premier games, six additional regular season games and one pre-season game. Click here for Quarter Season Flex Plan information  (And a flex plan for quarter-season seats, too?  No guaranteed seat placement, however, which I guess is to be expected.)
  • Guaranteed Allotment of Playoff Tickets – as a Quarter Season Plan holder you will be guaranteed to receive at least one (1) game in each round of the Stanley Cup Playoffs this year.  (Guaranteed. Nice.  This is a compelling offer.)
  • Flexible Payment Plans – including our 12 Month Interest Free Payment Plan. Click here to see all four (4) payment options.
  • Plus a number of other great benefitsClick here to see a complete list of the benefits offered to our Full Season, Half Season and Quarter Season Plan holders. (Wow - nice spiffs for upgrading.  Very enticing.  It looks like they are unloading the spiffs on the full Season Ticket Holders, however, as it should be.  And the 15% discount in the Blue Line stores trumps my 10% AAA member discount.)
A 25% deposit is required to renew your 2011-12 Six Game Pack. You may renew your Six Game Pack online, by phone, by mail or in person. Simply click here to renew online now. If you would like to renew by phone or have any questions regarding any of the benefits, playoff tickets or upgrading to a Full Season, Half Season or Quarter Season Plan, please do not hesitate to call your Blue Jackets representative [name] at [his phone]. Finally, you may also renew your tickets at all upcoming Blue Jackets home games at the Ticket Sales tables near section 116 and 208 or at the Front Street Entrance.

Again, thank you for your continued support. We look forward to sharing the fun and excitement of the playoff race with you over the next few weeks.


John M. Browne
Senior Vice President, Chief Marketing Officer

All told, an interesting email that demonstrates that the Columbus Blue Jackets are taking their ticket package holders - even the lowly 6-game package holders - VERY seriously.  New spiffs, locked in ticket pricing, flexibility in game selections...nice.

But are ticket prices going up?


  1. I still, unfortunately, don't think they care about the middle packs! My ticket rep won't even respond to my emails. :) But I gotta give them props on their 12-month financing plan... it's the only reason I do the 10 games...

  2. I got a return phone call from my rep today in the same afternoon - the Ticketmaster registration for ticket packages wasn't offering the "early bird" discount that this email was hyping.

    (He also tossed in the 6-game package's signed puck with my 10-game package because I asked, too!)


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